A couple weeks ago we received the copy of a book I’ve designed: The Imperfect Enjoyment by Dewan Gibson.
In an earlier post I mentioned using the font Brothers for the cover. So when working on the layout, the idea was (& always is) to relate the layout with the cover to unify the book.
Having the Brothers font on the cover, I thought that I would like to find a good text font to go with it: something masculine, geometric, but at the same time highly readable. (Remember that usability always must be in mind when designing a book: the book is meant to be read!)
The chapter headings and small ornaments were also set in Brothers, and for the main text, the choice was Melior by Hermann Zapf. After trying some other fonts, Melior fit the bill: the geometric rectangle based font went perfectly with Brothers.
For the front matter I started to incorporate Melior, always combined with Brothers Bold & Regular. (In the image is the horizontal design for the TOC & Dedication page.)
BTW, The Imperfect Enjoyment has its own website, which I found very amusing… featuring Barack Obama!
by Dr. Steven Weiniger, we found that at the end of each chapter he had a little section with his 7 week Exercise Program and the idea was that the readers will start doing the exercises and progress along with the reading. The program was presented as lines of text, telling the reader which exercises to do, which order to follow and how many of them. The problem was that it didn’t look different than any other part of the text, so the reader wouldn’t realize that they were in front of The Excercise Program, and just read it as another line of text. It needed something to invite the reader to move out of the chair and get onto the exercise ball.
