There’s a good discussion in the comments over at the BookEnds literary agency blog on the Power of an Author Blog.
Most people are never very interested in blogs that are too personal. No one really cares about what you had for dinner last night or seeing photos of your cat. Blogs are not for writing about your interesting life.
Internet marketers do as much thinking about how to use the net as anyone and view a blog largely as an attraction strategy, a way of bringing attention to one’s products or services. Blogging tools are superb for optimizing a Web site in terms of search engines.
Author blogs and web sites are not so much for an author’s current readers but serve as a strategy for attracting new readers.
Blogs are ideally suited for the non-fiction writer who can write about a niche and gain readers that way. For example, Quid plura? by Jeff Sypeck is a non-fiction writer I came across while reading those comments to the BookEnds post. Sypeck just released a book about Charlemagne. While I don’t think much about medieval history these days, browsing through Sypeck’s site makes me interested in reading the book. Note, too, that Sypeck’s new book also has its own Web site: becomingcharlemagne.com
I have a theory that an author website/blog will one day be the primary distribution platform for an author’s writings. The details of that are for another post.
Meanwhile, here is a great quote from Sypeck’s blog:
I was reminded of the neatest thing about writing a book in the first place: the author’s obsession, developed over years and often nurtured in solitude, finally becomes a shared point of reference through which readers can look anew at some aspect of the world.