One of my favorite projects of the past year was designing the book Tomorrow May Be Too Late by Thomas Marino. The work included the design of the book cover, page layout, and the book website.
From Rich Merrit’s review: “Banker by day, stripper by night. Twenty-one year old Tom Marino invites you to be a voyeur on a year of his life, one of youthful exuberance and mistakes, loves and loves lost. Enjoy a sexy romp through the late eighties from Philadelphia to New York. You will cry, laugh and grow angry along with Tom as the man he loves takes advantage of him…. His honesty makes this a compelling read and perhaps you will avoid his mistakes, or if you don’t, perhaps you will have as much fun making those mistakes as he did.”
This is how I love to describe the book: Tom was married, worked in a bank & lived a straight life. When he started stripping & fell in love with a guy, it all changed. The book is a ‘naked account’ of his love story during that first year as a gay man. Oh yes, we had fun working on this book design.
AS A FIRST STEP WE LOOKED FOR THE BOOK CONCEPT: A LOVE STORY.
This is the concept that every part of the project should carry along.
THE BOOK COVER
I consider memoirs delicate works by definition, so it needed to be treated carefully and at the same time it had to be true to the content, including many stripping nights & hot scenes. After reading the book and discussing the cover concept with the author we decided to go with a hot-love cover. The challenge was to keep it masculine, because that is also true to the story. Helvetica Neue Caps with strong weight variations was a big part of the answer.
THE PAGE LAYOUT
For the layout, I gave it good margins for holding the book (ideally, the reader’s thumb will fit in the interior margin to hold the book in your hands) and also for resting the eyes. (The book is about 380 pages). For the text: Caxton Light, a very readable font that allows the text block to breathe in a normal line-height due to its small ascenders & descenders.
The Helvetica Neue in different weights (from the cover) worked well for the headings and Table of Contents.
MISC
Using the story told in the book as a theme, I’ve done a set of broken-heart-icons to use in different pieces (back cover, chapter numbers, website & more).
THE WEBSITE
The Web site for Tomorrow May Be Too Late has grown quite a bit from the initial idea: we started with a basic book Web site (cover, blurb, reviews, about the author and about the book).
The primary tool of a book cover designer is Adobe Illustrator, but sometimes the design for a book starts best by hand.
Notice the yerba mate to the left (in the top image), just above the jar of ink and plumin: a telltale sign of the Argentine book cover designer at work.
A future post will show the full color concept that arose from this preliminary book cover design.
or ‘Letter from a book designer to a writer’ (particularly to those writing non-fiction that integrates text, tables, graphics, & other elements).
We believe that a book’s design should reflect the author’s voice as well as the concept that the author wants to transmit. Cover art & page layout are all parts of the message that the book is attempting to communicate. A book’s design presents the way through which the reader interacts with the text. Done wrong, a book’s design (or lack of design) can turn an engaging text into a boring and monotonous read. Of course, on the other extreme, poorly conceived page layout composition results in a book design that intrudes on the reader’s enjoyment.
As a boutique book design studio we craft each book carefully, dedicating the time that each book needs without rushing into random ideas.
We usually design the cover first since that’s the first contact the potential reader has with the book. Once we have designed the style for the cover, then we start on the interior page layout. In the page composition we purposefully incorporate some elements from the cover design so that the overall result is a book with cover and interior that presents a unified style, making the book a stronger and unique presentation.
When working on page layout, we seek to find a harmonious relationship between the fonts in the different parts of the text. Also, an integral part of book layout is balancing the text with the surrounding white space. We actually think of the white space as containing the text. Certainly, a simpler approach is just to dump the text into a template. But that method doesn’t work well for a non-fiction book that utilizes many elements, e.g., images, tables.
Most importantly we strive to work with the publisher (or author in case of self-publishers) to transmit the spirit of that particular book as a one & only piece that will provide an engaging experience for the reader.
This doesn’t mean that the process is long, sometimes is only a few weeks. We just think this is a good direction and it works for us and our clients.
Last week’s post was dedicated to the book layout of the book Awakening Possibility. Well… here one on the cover.
This project was quite complicated, and changed concept a few times. And since I started working on the cover long before the layout, as the layout progressed I had to work back and forth on the cover as I wanted cover and layout to be consistent.
To transmit the idea of workbook and implying interaction I used some of the elements from the interior of the book like the dashed lines, Escher drawings, etc.
And here some of the earlier drafts (even one with a change in the title!):
This is the second part of a multi-part post describing the design process of the cover, layout, & website for the book A Worthy Legacy by author Tomi Akinyanmi. You can read the Part I here.
PART II: The Final Cover
The first round of the cover concepts were focused on the uniqueness of the yoruba origins of the author and her grandfather, the focus of the legacy.
For the second round we looked for a more ‘universal’ approach on the topic of the book’s theme “learnings of life”, which would allow more people to relate to it. This was a better approach from a marketing perspective and also conveyed the message that the author was transmitting in a better way since the book is about people and life regardless which culture they are from:
The dark background immediately stood out from the rest. And though we loved the title set in the calligraphic font Affair, we later changed it to Bentley & MrsEaves for improved readability:
Here is the final cover:
When we finished the cover, we sent it over to the talented team of COS Productions to produce the book trailer. I was thrilled to see how the video captured the essence of the book:
Coming soon | Part III: Book Jacket & Interior Pages
We're interested in books: cover art, page layout, typography, printing, rare books, the history of books, and, of course, reading and writing.
-- Ceci & Jeff at sorodesign.
