September 2009


Sep 30, 2009
Book design: How to Take Photos that Move Houses

A great book that we designed last year is Ed Wolkis’ How to Take Photos That Move Houses. This full color book represents an example of the complex challenges in book design. Ceci is going to have a very in-depth post on the book design issues for this title. Meanwhile, head over to the book’s website and take a look at some sample pages from the book.

BTW, this book is not just for real estate professionals. It’s a fantastic book on photography for anyone.

Sep 29, 2009
One of our clients & the Frankfurt Book Fair

The Frankfurt Book Fair is coming up next month and one our clients, Ellen Bryson, will have her debut novel promoted at the fair.

Ceci did the illustrations for the novel (and, yes, it’s adult literary fiction with illustrations). We’re also in the processing of building Ellen’s website. Her novel will be released by Henry Holt in the summer of 2010. I’m going to have more posts about the developing of Ellen’s author website, but for now you can look at the preview page at ellenbryson.com.

Publishers Weekly has a great list of books promoted by publishers and literary agencies at this year’s fair. Here’s the brief on Ellen Bryson’s novel:

On the adult fiction front, Foundry has the debut novel The Transformation of Bartholomew Fortuno by Ellen Bryson (Holt, 2010); set in 1865 New York, the book follows the titular character—he performs as the “living skeleton” in P.T. Barnum’s American museum—whose life is changed after being hired by Barnum to be the showman’s personal detective.

Sep 28, 2009
Catching up: We’ve been designing books, not blogging

Our book design blog has been fairly quiet this year. 10 posts all year. That’s not much blogging. The lack of blogging isn’t from a lack of things to say, simply a lack of time with all the books that we’ve been designing. Despite the global economic crisis, the freelance book design business is healthy. Now, it’s time to make an effort to catch up on the blogging. And along the way perhaps we’ll get a chance to update our online portfolio, which is woefully out-of-date.

Stay tuned for more posts. I’ll be making brief posts about many of our current and recent projects while Ceci will offer more in-depth posts examining specific design aspects.

Sep 26, 2009
My Book Design Process(ed)

or ‘Letter from a book designer to a writer’ (particularly to those writing non-fiction that integrates text, tables, graphics, & other elements).

We believe that a book’s design should reflect the author’s voice as well as the concept that the author wants to transmit. Cover art & page layout are all parts of the message that the book is attempting to communicate. A book’s design presents the way through which the reader interacts with the text. Done wrong, a book’s design (or lack of design) can turn an engaging text into a boring and monotonous read. Of course, on the other extreme, poorly conceived page layout composition results in a book design that intrudes on the reader’s enjoyment.

As a boutique book design studio we craft each book carefully, dedicating the time that each book needs without rushing into random ideas.

We usually design the cover first since that’s the first contact the potential reader has with the book. Once we have designed the style for the cover, then we start on the interior page layout. In the page composition we purposefully incorporate some elements from the cover design so that the overall result is a book with cover and interior that presents a unified style, making the book a stronger and unique presentation.

When working on page layout, we seek to find a harmonious relationship between the fonts in the different parts of the text. Also, an integral part of book layout is balancing the text with the surrounding white space. We actually think of the white space as containing the text. Certainly, a simpler approach is just to dump the text into a template. But that method doesn’t work well for a non-fiction book that utilizes many elements, e.g., images, tables.

Most importantly we strive to work with the publisher (or author in case of self-publishers) to transmit the spirit of that particular book as a one & only piece that will provide an engaging experience for the reader.

This doesn’t mean that the process is long, sometimes is only a few weeks. We just think this is a good direction and it works for us and our clients.