This is the second part of a multi-part post describing the design process of the cover, layout, & website for the book A Worthy Legacy by author Tomi Akinyanmi. You can read the Part I here.
PART II: The Final Cover
The first round of the cover concepts were focused on the uniqueness of the yoruba origins of the author and her grandfather, the focus of the legacy.
For the second round we looked for a more ‘universal’ approach on the topic of the book’s theme “learnings of life”, which would allow more people to relate to it. This was a better approach from a marketing perspective and also conveyed the message that the author was transmitting in a better way since the book is about people and life regardless which culture they are from:
The dark background immediately stood out from the rest. And though we loved the title set in the calligraphic font Affair, we later changed it to Bentley & MrsEaves for improved readability:
Here is the final cover:
When we finished the cover, we sent it over to the talented team of COS Productions to produce the book trailer. I was thrilled to see how the video captured the essence of the book:
Coming soon | Part III: Book Jacket & Interior Pages