Everybody knows by now that authors have to take responsibility for promoting their books. You can’t just leave that task to the publisher. Of course, every author wants people talking about their book. Many of our clients mention that they want a viral marketing campaign. A lot of blogs out there talk about Internet marketing but one of the sites I enjoy the most is Web Ink Now by David Meerman Scott.
David has several books and some great free e-books on the topics of PR and viral marketing. His latest book is World Wide Rave:
A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or ReykjavÃk, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.
He’s come across a really great method for getting people on the Web to talk about his book. According to David, “Your challenge: Creating triggers that get millions of people to spread your ideas and share your stories.” ….and, so here’s me promoting the poster of David’s book in Buenos Aires.