One of the disadvantages of living in the southern hemisphere is that many interesting things that happen in the rest of the world never make it here, and I was fearing that the screening of Helvetica was one of those. I didn’t want to buy the dvd and watch it at home since I wanted more of a social-typographic experience.

About a year after the release of the film & thank to the people from t-convoca, last Saturday I finally got to see the film just like I wanted: in a theater with a crowd of typography enthusiasts. It played at the Fundación Gutenberg Auditorium, and after the screening there was a little presentation about the soon to start Typography Biennial Tipos Latinos 2008. Thanks to those who brought the film to Buenos Aires!
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The film was actually better than I expected. I already knew that many big designers were interviewed in the film, but I was happily surprised by the fact that it was not a Helvetica Love Fest. The film is a more realistic approach to the phenomenon -yes, a font that has become popular like a car make- and there’s people that love it and people than hate it and both are equally valid.

I have to say that I’m not a modernist (anyone can tell by looking at my work), but to me Neue Helvetica® is a terrific font family, though I’d die if I had to use it always, even with all the variants (51).

And finally, here’s my favorite of the family Neue Haas Grotesk: 35 Thin (super delicate & perfectly organic shaped)

NeueHelvetica® 35 Thin