For almost three years I’ve been writing about the cultural heritage and social history of Buenos Aires, Argentina on my blog Buenos Aires, City of Faded Elegance. Since it’s a blog by an American living in a foreign country it tends to get grouped in the travel category. I do write a lot about how to experience travel on a more meaningful level than just a cursory visit to the sights that are in every guidebook. But in my blog I purposefully avoid most mentions of restaurants and hotels. I’ve always wanted to write much more than just a traveler’s account of a few days or even a few months in one locale.
Like all blogs my own now has an extensive archive. Whenever I come across a new blog I read the latest postings and, if I like those, I add the site to my news reader. I always intend to go back and browse the archived postings but I rarely do so. Figuring that a lot of visitors to my site also never make it too far into the archives, I decided to pull together a selection of postings from my archives and create a free e-book. It was a challenge to distill so much material down to 50 pages, which is the length I had in mind. I ended up with 57 pages.
So, I’ve taken my blog and made an e-book. What’s next?
In my blog’s archives I have enough text that could be converted to approximately 175 more pages. With some editing and arrangement there is certainly more than enough material to produce an insightful book on Buenos Aires. But no one wants to read a 225 page e-book. I certainly don’t (unless I have a nifty e-book reader) and am not intending to release a PDF like that (and definitely not for free).
There’s always the self-publishing route and a lot of our clients here at sorodesign take that approach. I know enough about self-publishing that it wouldn’t be difficult to produce some sales directly from blog.
I was just calculating the year-end stats of my blog for 2007 and it amounts to about 80,000 unique visitors a year coming to my blog on Buenos Aires. Argentina’s weak economy has resulted in a tourism boom so I’m always getting a lot of new readers to the blog seeking out things to do in Buenos Aires.
My inclination is to query literary agents and see what type of response I get. I’ll post updates on this blog about my own success or failure in going from blog to book.
BTW, Cecilia did the page layout for the e-book and she will be posting later about the actual layout.