In this case, I couldn’t read the book because I had to come up with some mock-ups for the next day. All I had was a little idea of what the novel is about and a title: HAPPINESS.

With that in mind, I did a few cover attempts, chose the better ones (these designs) and sent them to the publisher.

Later I showed that work to Mijal, a friend & designer, and when saw the blue one, she pointed out, “How clear that is your concept of happiness: winter & snow, while for many other people happiness would be a beach, warmth” … mmm, (yes, I do love winter).

Of course I was completely unconscious about it, and so much inside the design that couldn’t take any distance to be able to see it.

I always say that the work should never reflect the designer, but the author and the book. Yet, that’s difficult to do when the publisher insists that the mock-ups be done in less than one day.