Yesterday we talked about why literary agents should blog. So, why should literary agents not just use Blogger, TypePad or LiveJournal or one of many other free blogging platforms?

Those blogging services are good if you’re 14 or writing about your family’s vacation to Peru or if you want to maintain anonymity like Miss Snark. But if you’re blogging professionally then you should give your blog a professional appearance.

If you already have a domain name and a hosting plan, then you already have the capability to have your very own blog. WordPress is the best platform for blogging and it’s free. Sure, the installation of WordPress is rather difficult for a non-techy but there are plenty of ways to get installation assistance. In fact, if you’re an author, a literary agent, or a small publisher who needs assistance installing WordPress then drop us an e-mail here at sorodesign.com and I will help you with that installation – free!

Once installed, WordPress has an easy interface and there are plenty of free themes that you can download to change the appearance of your site. And, of course, we here at sorodesign can provide you with a customized theme. Ideally, you want your blog to appear with the same design or closely related to that of your Web site.

And if you don’t have a domain name or a hosting plan, then you should go ahead and do so. Domain names are very inexpensive. There are a variety of hosting plans out there and we can recommend an excellent Web hosting plan that is only $5 a month.