Yesterday we talked about some of the problems with the current generation of e-books. And by e-book we’re not talking about the types that require a proprietary hardware reader. We mean just digital files (usually PDF) that can be purchased online.
Travelfish is a company that specializes in producing downloadable guidebooks (eGuides) to travel spots in Southeast Asia. Each guide is available in PDF and costs around $2.95 – $3.95. For each eGuide book Travelfish tells the prospective buyer exactly how many pages and maps are included as well as other relevant information to help make your purchase decision.
And one of the things I like the best is that Travelfish provides screen snapshots of the interior layout of the eGuides.
That tells potential buyers that Travelfish isn’t trying to hide anything, isn’t attempting to rip someone off with a crappy e-book. Travelfish just put a little effort into making what appears to be a quality product.
I also like the low pricing of the Travelfish guides. I see a lot of e-books that charge the same as a printed hardcover volume. I think that a smaller page count along with a smaller price creates a better e-book product. Most books, even in print, don’t need to be 300 pages and an e-book certainly doesn’t need to be that long. Also, the low pricing should make the purchase an impulse buy for many people.
We think that Travelfish has a good model for the ways that e-books should be developed and marketed.