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	<title>Comments on: AN INSIDE LOOK at TEXTBOOK PUBLISHING</title>
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	<link>http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/</link>
	<description>designing books</description>
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		<title>By: Ato Essuman</title>
		<link>http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/comment-page-1/#comment-9540</link>
		<dc:creator>Ato Essuman</dc:creator>
		<pubDate>Sun, 17 Aug 2008 18:28:15 +0000</pubDate>
		<guid isPermaLink="false">http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/#comment-9540</guid>
		<description>am a Phd student researching into textbook publishing in Ghana. can i please some information, articles, theses on textbook publishing to use as my literature review.

thank you.</description>
		<content:encoded><![CDATA[<p>am a Phd student researching into textbook publishing in Ghana. can i please some information, articles, theses on textbook publishing to use as my literature review.</p>
<p>thank you.</p>
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		<title>By: New Media Marketing: Just the Stats, Ma’am! &#171; TSTC Publishing&#8217;s Book Business Blog</title>
		<link>http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/comment-page-1/#comment-325</link>
		<dc:creator>New Media Marketing: Just the Stats, Ma’am! &#171; TSTC Publishing&#8217;s Book Business Blog</dc:creator>
		<pubDate>Thu, 19 Jul 2007 21:38:48 +0000</pubDate>
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		<title>By: New Media Marketing: Just the Stats, Ma&#8217;am! &#171; TSTC Publishing&#8217;s Book Business Blog</title>
		<link>http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/comment-page-1/#comment-324</link>
		<dc:creator>New Media Marketing: Just the Stats, Ma&#8217;am! &#171; TSTC Publishing&#8217;s Book Business Blog</dc:creator>
		<pubDate>Thu, 19 Jul 2007 21:02:40 +0000</pubDate>
		<guid isPermaLink="false">http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/#comment-324</guid>
		<description>[...] books.sorodesign.com/2007/05/19/an-in&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] books.sorodesign.com/2007/05/19/an-in&#8230; [...]</p>
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		<title>By: Mark Long</title>
		<link>http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/comment-page-1/#comment-60</link>
		<dc:creator>Mark Long</dc:creator>
		<pubDate>Tue, 29 May 2007 21:41:17 +0000</pubDate>
		<guid isPermaLink="false">http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/#comment-60</guid>
		<description>Hey! It&#039;s Stephen Tiano! Alive and well! (I used to read The Book of Tiano on blogspot.) Good to see that you have a new blog going . . . we added it to our blogroll and look forward to seeing what you keep having to say in the future.</description>
		<content:encoded><![CDATA[<p>Hey! It&#8217;s Stephen Tiano! Alive and well! (I used to read The Book of Tiano on blogspot.) Good to see that you have a new blog going . . . we added it to our blogroll and look forward to seeing what you keep having to say in the future.</p>
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		<title>By: Stephen Tiano</title>
		<link>http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/comment-page-1/#comment-59</link>
		<dc:creator>Stephen Tiano</dc:creator>
		<pubDate>Mon, 28 May 2007 19:24:06 +0000</pubDate>
		<guid isPermaLink="false">http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/#comment-59</guid>
		<description>You know your discussion of textbook publishing reminds me just how frustrating it is to see the buiness models of different publishers in operation. I realize all the small publishers, some not-so-small, and book packagers that I work for may all have different aims from the big picture perspective, but--clearly--none of them has, as a goal, the intention of losing money.

I realize this is only peripheral to the larger issue of textbook publishers&#039; lack of business acumen, but it reminds me of all I&#039;ve observed and scratched my head at in almost 15 years of freelancing as a book designer and layout artist.

Just a few examples ... I&#039;ve done books for a small religious press, a non-profit, that paid a certain figure five years ago. The other day, a textbook publisher in New York--one with a whole catalog of books under its belt--offered me the same amount, on a three-book trial basis--but also wanted me to create a new template or adapt an old one, as part of that price. Does it make sense that the non-profit, a publisher with a mission that&#039;s clearly not making money, would offer the same amount?

A small press that has sent me seven books to do straight layout on in the last year pays a tad more than both the aforementioned publishers. How to see some kind of rule to be guided by in approaching different publishers? Interesting and frustrating.

You&#039;ve a thoughtful, idea-provoking blog that I&#039;d like to link to. I&#039;d be appreciative if you&#039;d have a look at mine and it worked out that you thought it worth linking to in turn.</description>
		<content:encoded><![CDATA[<p>You know your discussion of textbook publishing reminds me just how frustrating it is to see the buiness models of different publishers in operation. I realize all the small publishers, some not-so-small, and book packagers that I work for may all have different aims from the big picture perspective, but&#8211;clearly&#8211;none of them has, as a goal, the intention of losing money.</p>
<p>I realize this is only peripheral to the larger issue of textbook publishers&#8217; lack of business acumen, but it reminds me of all I&#8217;ve observed and scratched my head at in almost 15 years of freelancing as a book designer and layout artist.</p>
<p>Just a few examples &#8230; I&#8217;ve done books for a small religious press, a non-profit, that paid a certain figure five years ago. The other day, a textbook publisher in New York&#8211;one with a whole catalog of books under its belt&#8211;offered me the same amount, on a three-book trial basis&#8211;but also wanted me to create a new template or adapt an old one, as part of that price. Does it make sense that the non-profit, a publisher with a mission that&#8217;s clearly not making money, would offer the same amount?</p>
<p>A small press that has sent me seven books to do straight layout on in the last year pays a tad more than both the aforementioned publishers. How to see some kind of rule to be guided by in approaching different publishers? Interesting and frustrating.</p>
<p>You&#8217;ve a thoughtful, idea-provoking blog that I&#8217;d like to link to. I&#8217;d be appreciative if you&#8217;d have a look at mine and it worked out that you thought it worth linking to in turn.</p>
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		<title>By: Mark Long</title>
		<link>http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/comment-page-1/#comment-50</link>
		<dc:creator>Mark Long</dc:creator>
		<pubDate>Sun, 20 May 2007 12:51:29 +0000</pubDate>
		<guid isPermaLink="false">http://books.sorodesign.com/2007/05/19/an-inside-look-at-textbook-publishing/#comment-50</guid>
		<description>Many thanks for the kind words about our blog and recommending that people check it out. I hadn&#039;t seen your blog before but I see that it covers the kind of production/design issues we&#039;re always talking about at the office and will be checking it out on a regular basis.</description>
		<content:encoded><![CDATA[<p>Many thanks for the kind words about our blog and recommending that people check it out. I hadn&#8217;t seen your blog before but I see that it covers the kind of production/design issues we&#8217;re always talking about at the office and will be checking it out on a regular basis.</p>
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