November 2006


Nov 7, 2006
Every book (cover) tells a story

¶ What is a book cover? what is its function? many times when I’m in front of a manuscript that is going to evolve into a book, I ask myself those questions and try to answer it by grabbing the feeling of that writing, to translate it into a graphic work. What is a cover if not that thing which is going to “cover” the writing awaiting to be read, a veil that protects the content from being read until it’s time. But, at the same time is the anticipation of what is going to be found on the inside, a little of the flavor, the taste that the book will remain with the readers.

Nov 7, 2006
marketing social & RSE

mktrse_tapa1.jpg¶ Here the idea was to reflect two different fields: the social issues and the business, two realities living together, two contrasts that very few times overlap and only in certain situations, as you can see on the typographic part. The contrast is represented by the use of only two colors, even the photograph is a duotone of those two colors: the black representing the darkness of the reality and the warm beige meaning the possibilities that the author transmits in the book. (RSE means “Responsabilidad Social Empresaria”)